What should you avoid when creating a website?

Avoid the handful of mistakes that quietly drive visitors away: cluttered layouts, walls of text, hidden contact details, slow pages, broken mobile design, vague messaging, missing calls to action.

Most of these come down to one thing. You’re making the visitor work too hard.

People don’t read websites, they skim them. So the moment your site makes them stop and think, they leave.

Here’s what to steer clear of:

• Cluttered layouts and long walls of text. Keep it clean and scannable.
• Trying to be clever in your homepage title. Be clear, not clever.
• Buried contact details. Nobody should have to dig for your phone number.
• Slow loading pages. Every second of delay costs you visitors.
• A site that breaks on phones. Most people use their phones nowadays.
• Vague messaging and industry jargon that confuses instead of clarifies.
• No clear call to action, so people don’t know what to do next.
• Outdated content that makes your business look closed.