How many pages should a small business website have?

Most small business websites work well with five to eight core pages. Start with the essentials: a homepage, an about page, a services or products page, and a contact page. Those cover what visitors care about most, which is who you are, what you offer, and how to reach you.

That said, even a single-page website is a perfectly fine place to start. A well-structured one-pager can hold your key info, build credibility, and get you online quickly, then grow as your business does.

From there, add pages that fit your goals. A blog supports your SEO, while testimonials or a portfolio build trust. Don’t pad your site with pages you don’t need. Clarity beats quantity every time.